Alphium Rebrand

This project brief was to deliver a youthful sub-brand for Thakeham. They wanted a brand that would appeal to first-time buyers with a product that was less expensive to build. An initial iteration of the logo had already been done, but I pushed to fully rebrand to create a more youthful, contemporary feel.

With an initial orange, intricate butterfly logo, I led a rebrand and launch at Thakeham's flagship site, Woodgate. The result was a vibrant, fresh new logo, a revamp of the entire customer journey and the introduction of VR as a sophisticated sales tool.

This branding project involved working with interior design agencies to deliver a sales environment intrinsically linked to the rebrand, extensive market research to propose new uniform and unique presentation of the Sales staff on site and a large website build.